Counting Sheep’s Research Process

Contents hide Our Sources What Makes Counting Sheep Unique? We Are Here to Help! Where Should You Start? Do You Have Questions or Comments? Sleep Related Was this post helpful? [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” …

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At Counting Sheep, we are dedicated to delivering accurate, up-to-date information about sleep health, sleep research, and sleep products. All our reviews are unbiased and based on verified consumer experiences. Currently, we have gathered more than 100,000 customer experiences from online sources to generate our unbiased data based reviews of different mattresses, pillows and other sleep products. Our team of experts receives new feedback every day. Learn how Counting Sheep researches products, collects information and generates performance ratings.

Our Sources

We use the following general sources to generate our data, product reviews and ratings:

Forums and Discussion Boards

Around 35% of our data is based on customer experiences, and reviews posted online on different web forums and discussion boards. Research starts by searching for a product review and reading relevant threads within various online communities of all sizes. After reading, our team collects and verifies all information to ensure it’s valid and pertinent to our research.

Retail Product Pages

Around 30% of our data also comes from customer reviews posted to online product pages. We take into consideration online retailers such as, but also B&M brands that sell sleep products and have a strong online presence, such as Target or Walmart. Each review is checked to ensure it’s not fake or that the author has not been compensated for writing it.

Product Review Websites

Around 22% of our data comes from sleep product review websites. Fake or dishonest online reviews sites are not taken into consideration. Our team checks this by finding out whether the owner of the website receives compensation for highlighting certain brands or models or not. Our rule is to avoid sites like these and focus on websites that provide legitimate and objective information and authentic, unaffiliated reviews.

Publicly Available Information

Our data consists of publicly available information; however, we believe it’s important to emphasize that our team of experts never takes into consideration product descriptions or advertising claims that come from brands and product manufacturers. The only information we actually use is detailed product specifications because they help us create accurate brand and model profiles. The details include the following:

  • Material composition
  • Country of manufacture
  • Available sizes
  • Product availability
  • Price
  • Length, width, and thickness dimensions
  • Care instructions
  • Weight
  • Shipping and delivery policies
  • Sleep trial and return policies (if available)
  • Warranty information

In-House Product Testing

We currently don’t have in-house testing, but we are planning to use a testing facility in the future for validating the above-gathered customer experience data.

What is NOT included in our data set?

We never use user-submitted reviews. We strongly encourage all visitors to share their experiences with us. However, since it’s hard to validate user-submitted claims, we cannot incorporate these reviews into our rating system.

What Makes Counting Sheep Unique?


Counting Sheep covers a wide range of sleep products, from mattresses, pillows and bedding, to a variety of sleep accessories. Since many of these products are subject to change regarding pricing, availability, and other factors that are very important to the consumers, we are sometimes unable to collect enough data to generate what we consider to be an accurate product review. However, on Counting Sheep you will find only legitimate, accurate and comprehensive information that was previously checked and validated by our team of experts. You may rest assured you will never find contradictory advice on our site.


Creating an ideal sleeping environment is not easy, and maybe not even possible considering the myriad of products that are available today. However, our team of specialists can help you optimize it and turn your bedroom into a sleeping sanctuary. Our comparison tool is easy to use and will help you make a decision you won’t regret. When it comes to purchasing a new mattress, we also offer an extensive selection of individual brand and model reviews to help you narrow down your choices. If you are a troubled sleeper, we also provide research-based guides covering a wide range of sleep-related topics.


Data accuracy is one of Counting Sheep’s highest priorities. We do everything we can to ensure the information available on our site is accurate and up-to-date. For this reason, we have established specific parameters for our rating process.

Unbiased and Unaffiliated

All the information you see on our site is unbiased and unaffiliated. To further stress this point, we have decided to share our research methodology with our visitors, and we have created an editorial integrity policy that shows how we gather information, communicate with different companies and brands, and similar. If you have any questions, never hesitate to contact us and ask for more details.

We Are Here to Help!

If you are a troubled sleeper, or you need more information about a particular brand and products or any sleep-related topic, please feel free to contact us. A member of our team will respond as soon as possible. We are available 24/7, and our team is committed to ensuring your experience on is informative and meaningful.

Where Should You Start?

Depending on your interests, we recommend beginning with one of our three great guides – The Better Sleep Guide, Sleep Condition Research or our Ultimate Mattress Guide. No matter whether you are looking for ways to improve your sleep hygiene or simply interested in selecting a budget-friendly mattress, these guides will help you get all the information you need to make an informed and a wise decision.

Do You Have Questions or Comments?

If you something any inaccurate on our site or something that you think needs to be updated, please reach out to us! We will greatly appreciate your help! We’re working hard all hours of the day to ensure you get the information you need, so please let us know how we can help.


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